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Sponsorship, connecting businesses with clubs and leagues

Know your selling points to attract commercial interest 

There is support out there for all clubs on how to attract sponsors, what is needed to be implemented by the club, how to devise a package, how to promote a package and where to start. These are just some of the essential bits.

Sometimes, the opportunities might even be staring right at you but if you are not familiar with sponsorship, it can be a daunting task. Help is well and truly at hand though, with our partners, with Hampshire FA we can point you in the right direction, have those conversations and consutations and generally familiarise you with the opportunities that are available. 

A fantastic outcome would be to see your club sponsored and able to grow through attracting commercial investment.

sponsorship advice & guidance

club matters

Club Matters is Sport England's one stop shop for sports clubs.Club Matters provides free, convenient, practical resources to help you develop and run a sustainable club. There are 3 things Club Matters advises to remember when looking to secure new sponsorship deals:

  • What can your club offer the sponsor?
  • What can the sponsor offer your club?
  • Who are potential partners?

alternative options

grants & funding

If sponsorship is not an option for your club at the present time, then there is always grants, funding and even fundraising opportunities to raise the needed finances. 

Alternative options



Sponsorship, grants & funding are not the only options you have as a club to raise funds for your club. Fundraising is also another option. We have had some excellent cases in Hampshire where fundraising has been the solution in helping to bring in some more £££. Options are available for all clubs and remember, we can always assist you through promoting your events and initiatives, sending it to media and creating awareness for you.

Click here to view The FA's Fundraising page.


Sponsorship FAQs

Sponsor Seeker is an online sponsorship portal helping make great partnerships happen between seekers and sponsors. Free advice can be found with relevant help and guidance to help clubs and leagues put together their own sponsorship packages with information on what to include in their proposals.

With the help and support of our partners at Sponsor Seeker, we devise free 1-2-1 sponsorship consultations delivered by Hampshire FA's Marketing & Communications Manager, Isabella Pearson. The Sponsorship consultations aim to look at the club or league as a whole, picking apart the unique points to develop packages that may lead to successful sponsorships. Content for the consultations have been provided by Sponsor Seeker, a partner of Hampshire FA. The consultations can be delivered during the day, evenings or on weekends to support members. Please contact Neil Moss, Business Support Officer for more information.

Please check out our grants & funding page for details on all available grants. Additionally, we also have a fundraising page with case studies to also support you if this is another option.

Yes there are, please contact the Operations Administrator (Finance) Sam Charles to discuss / 01256 853002

Yes of course, please contact the Business Support Officer, Neil Moss.

Hampshire FA is a recommended workplace provider working closely with Universities such as Southampton Solent University & University of Portsmouth. As part of the Football Leadership Programme delivered in partnership with Southampton Solent University, student groups are put together to oversee a project and/or grassroots area. The Marketing & Communications group at Southampton Solent University have been tasked with identifying and securing a sponsorship deal for a local league. If your club or league requires sponsorship support, or support with marketing & communications, please contact Neil Moss and a project can be devised for you with a group tasked to deliver it across the academic year (please note that projects need to be created prior to October of each year in prep for the following academic year).

If your club or league requires support and is located in the Southampton area or surroundings, please contact Neil.

Additionally, with the University of Portsmouth, we work closely with the MSc Sport & Business Management and BSc Sport Development students on the areas of marketing, communications and sponsorship. To date we have coordinated 12 students into 12 different clubs and/or leagues to support clubs with marketing, sponsorship and communications. The students are trained by the Hampshire FA Marketing & Communications Manager together with commercial partners. If your club or league requires support and is located in the Portsmouth area or surroundings, please contact Neil.

Get In Touch

By Phone: 01256 853000
(8:30am - 5:15pm Monday - Friday)

By Email: 

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