Hampshire FA is delighted to have entered into a 1 year media partnership with community-based radio station, Unity 101 in Southampton.
Unity 101 is the South's Asian and Ethnic radio station, broadcasting from the heart of Southampton on 101.1 FM and available online 24 hours a day and 365 days a year. The radio station allows the public to catch up on the shows they’ve missed by using the 'Listen Again' link on the website or alternatively by downloading the free Unity 101 Community Radio app, ensuring there is always an opportunity to go back and catch up on the latest news from Southampton and surroundings.
In addition to FM, Unity 101 reaches an online audience of over 9,578 listeners per month via their website whilst the app has been downloaded in excess of 4,312 times. Unity 101 also works closely with Daily Echo in promoting local news in the Southampton area, another dedicated media partner of Hampshire FA. The radio station which this year celebrated its 11 year anniversary, broadcasts news and music in a variety of different languages including English, Hindu, Urdu, Punjabi, Polish, Pashto, Dari, Bengali, Mandarin, Cantonese, Gujarati and Somali.
Hampshire FA has recognised the need to build stronger relationships with media in the county in line with our objective of running the game, to market and publicise our opportunities and in turn to increase numbers participating in the game, our key objective. For marketing purposes, we reach an impressive 7k+ people regularly via Twitter, 17,000 people via our monthly e-magazine, whilst our website hits continue to increase on a day by day basis and averages 1,300 hits per day.
Isabella Sakias, Business Support Officer of Hampshire FA Discussing the partnership with Unity 101 says:
“We are delighted to have entered into a media partnership with Unity 101 which will see our news broadcast every week on the radio under their community news section. We have a variety of events and news items that come out of our association on a daily basis and it is great to utilise yet another channel to support the promotion of these to new audiences. I am looking forward to announcing this partnership with Hampshire FA’s Inclusion Advisory Group as this partnership will certainly compliment the work of the group”.
Ram Kalyan, Managing Director of Unity 101 discussing the partnership with Hampshire FA says:
“It is even more important to use Unity 101 Radio and an established brand and engage with our target audiences more with wider communities and originations, as such we are delighted to be media partner with Hampshire FA, working sharing and enjoying this beautiful game, for all”