The FA has announced a renewed focus on the Respect campaign as it enters its ten year anniversary.
To kick off the 2018/19 youth football season, The Football Association [The FA] has announced a renewed focus on the Respect campaign as it enters its ten year anniversary.
Originally launched in the 2008/09 season, the campaign’s new mantra of ‘We Only Do Positive’ aims to improve behaviour on touchlines across the country by raising awareness of Respect amongst a new generation of parents, coaches, volunteers and players.
The campaign follows extensive research carried out during the 2017/18 season to understand the effect of negative behaviour at football matches from Under 7s to Under 18s level more clearly, focusing on where Respect interventions would be most effective.
‘We Only Do Positive’ is The FA’s new strategic approach to emphasise the role of parents and coaches whilst highlighting the importance of positive behaviours and environments – both on and off the pitch – for young footballers involved in mini-soccer and youth football.
"After 10 years of the FA Respect programme the fresh approach focussing on positivity by all involved in the game will I am sure be of great benefit to our younger players who are learning the great game. A focus on we only do positive will no doubt significantly contribute to their football experience being thoroughly enjoyable and as such assist to develop their skills and knowledge" Ian Binks, Hampshire FA Lead RESPECT Officer.
The FA’s Respect campaign aims to educate parents and coaches on their roles in creating a fun, safe and inclusive environment for players to ensure the campaign is embraced throughout the age groups and result in sustained participation from players and volunteers alike.