Marketing Advice

Hampshire FA Senior Cup Final 2012
Photo Courtesy of www.mirrorboxstudios.co.uk
Photo Courtesy of www.mirrorboxstudios.co.uk
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Making your club famous within your local community and building up your membership will have major benefits, but it’s not always easy to know where to start! This section of our website will provide you with useful information on how you can market your club to the masses!

You’ll need to consider whether you want to have a presence online for your club, whether it’s your own website or using social media. Then you’ll need to consider the more traditional means of promotion, such as posters and flyers. 

Team Talk

The first step to gaining a bigger profile for your club is ensuring all your members – from officials to players to parents – know who you are and what you do. Once they have the knowledge, then use them as your ambassadors! You can find handy tips and templates to help you communicate better with your members and local partners. More Information. Team Talk 

Promotional Materials

If you’re looking to introduce or improve the way your club looks in print, then we have a few useful templates and advice for you. You may already have posters that have worked well for you in the past but if not, you can find some easy-to-use poster and flyer templates that will help you to promote your club events or even target potential sponsors through a club brochure. More information Promotional Materials 

Community Profile

Build your club’s reputation in its local area by establishing worthwhile partnerships, telling people what your club does and how they can get involved. There are some very simple tips that you can quickly – and cost-effectively – put in place to make a difference straight away. More information  Community Profile 

Events

Ensure your matches, events and fundraisers are well attended and get some organisation tips on running a successful event. We’ll help you decide what is the best way to get the most from these events, as well as providing a simple process to follow. More information Events

Clubs Advertising for Players, Coaches and Volunteers

The first thing a club needs to do if it is going to advertise for players is adjust the setting on their ‘club marketing’ page on their member services account. This directly links to the ‘Find a club’ tool that is on every County FA and The FA website and anyone looking for a club is likely to use this tool at some point.

A guide on how to promote vacancies using this service is available to download under 'Documents' below.

The next thing you may consider doing is putting a short message and your contact details on the Players Noticeboard (if you are looking to recruit players), on the Coaches Noticeboard (if you are looking to recruit coaches) or the Clubs & Leagues Noticeboard (if you are looking to recruit volunteers).

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