Hampshire FA is one of the largest County Football Associations in the Country with over 4,750 teams competing every week in local football. With over 55,000 players and 250,000 people involved in local football, there is no doubt that Hampshire FA provides the opportunity for perspective partners to access and contact the heart of the local community.
Football in this Country is going through a huge change in culture. Whilst traditional methods of business such as governance and rules are still in existence, Hampshire FA is a leading provider of Football Development Initiatives, which are delivered through courses, workshops and taster sessions.
Since becoming Incorporated in April 2000, Hampshire FA is now far more commercially astute and recognises the need for marketing and strategic planning to secure the long term future of the game in our County. Hampshire FA is a Limited Company by Guarantee and a non-profit making organisation. Therefore, any year end surplus is ploughed back into the game through development activities such as safeguarding children, facility investment and youth football to name but a few.
There are many opportunities for partnerships to be formed with local organisations and outside agencies through marketing and sponsorship. We operate over 30 County Cup Competitions, with over 1500 teams competing, and 4 representative teams, who compete in regional and national competitions. We offer advertising in our County Handbook, Networks Magazine (widely regarded as best County Magazine in the Country), Cup Final Programmes and on our new dynamic website, HampshireFA.com which attracts over 1,000 separate visitors a day and this figure is continuing to grow as we integrate online member services.
We offer County Cup Sponsors the opportunity to have a marketing presence at the venue of the Final to promote their business, products and services, in addition to any banners they wish to erect around the perimeter of the pitch and distribution of flyers.
Hampshire FA is committed to ensuring that all partners receive maximum exposure and recognition of being a supporter of grassroots football.
Season 2009/10 has seen a massive boost in commercial partnerships and all 26 county cup competitions have an official sponsor. However, there are still further opportunities to become involved with Hampshire FA and support grassroots football in the county.
Opportunity - Girls Centre of Excellence
Hampshire FA is committed to ensuring that every player is able to reach his/her potential and in particular develop more skills at a younger age. Hampshire FA operate a Girls Centre of Excellence in four age groups; U10, U12, U14 and U16 based at the University Sports Ground, Wide Lane, Eastleigh and is responsible for recruiting and selecting the most talented girls within the county at each age group and to provide quality coaching, education and welfare.
The Centre forms an integral part of The FA's female player development pathway and represents the pinnacle from which our youth international players are selected and we have been successful with two players selected for the national team. The purpose of the Centre is to disseminate technical, tactical and theoretical information to each player stimulating player learning to promote a player centred approach and encompass the principles of long-term player development.
The four teams within the Centre play each week in the AFA Football League against their counterparts from Reading, Chelsea and Fulham to name but a few.
This opportunity will provide the partner with:
- Exclusive sponsor of Girls Centre of Excellence
- Shirt sponsors of all four teams within the Girls Centre of Excellence
- Shirt sponsors of all team coaches and Centre Director
- Full exposure on relevant sections of HampshrieFA.com
- Full exposure in Networks magazine (3,000 circulation)
- Guest invitation to sponsor and guest to end of season presentation evening and representation in awards ceremony
- Teams to be photographed with your company banner
- Opportunity to have display/exhibition stands at matches and events
- Entry into a monthly draw for Portsmouth, Southampton, AFC Bournemouth and Aldershot Town match tickets
- Complimentary membership of Hampshire FA Patrons Club
- Exclusive opportunity to be considered for FA Cup Final, Community Shield and England International match tickets.
The price for this exclusive opportunity is £1,500 and we can further offer a 3 year option at £3,750 (payable in three annual instalments) which represents a cost saving of £750.
Opportunity - representative football
Hampshire FA compete in representative football at four levels; Boys U18, Boys U16, Women and Girls U18, all supported by our main sponsor BSA-Regal Group.
All teams with the exception of the Women’s team compete in the South & South West Counties Championship with the Women competing in the South East Counties Competition. The Boys U18 team also compete in The FA County Youth Cup against their counterparts from around England.
Representative football in Hampshire has an annual expense in excess of £20,000 and we are therefore offering opportunities to local businesses and individuals to make a contribution to its operation and resources.
Local businesses and individuals can sponsor any shirt (or shirts) for each of the four teams numbered 1 to 16 (excluding 13) and also the number 18 which is the substitute goalkeeper. The offer extends to the manager, coach, physio and match ball of each team.
Hampshire FA can offer the following range of benefits to perspective sponsors:
- Free entry to all Hampshire FA representative matches to sponsor and guest
- Complimentary match programme for sponsor and guest
- Advertisement in approximately 18 home match programmes throughout the season (circulation in excess of 150) including logo, web link and business profile (if applicable)
- PA announcements at representative matches specific to team where possible (e.g. player sponsored by X)
- Full exposure on relevant sections of HampshireFA.com (over 1,000 visitors a day)
- Opportunity to offer discounted products or services to Hampshire FA members
- Opportunity to be included in photo with player/individual sponsored
- Coverage in Networks Magazine which is widely regarded as best County FA publication in England (5,000 circulation)
- Coverage in Hampshire FA County Handbook (3,500 circulation)
The price for this exclusive opportunity is just £25 per shirt - the same price also applies to the manager, coach, physio and match ball.
Opportunity – Fair Play Awards Sponsor
As part of our County Development Plan to 2012, Hampshire FA is committed to cleaning up the grassroots game and eliminating bad behaviour. One of our initiatives to help us achieve this target is our Fair Play Awards specifically targeted at adult male teams.
Judging is based on a regional basis (one in each of our six Divisional FA areas e.g. Aldershot, Bournemouth, Isle of Wight, North Hants, Portsmouth and Southampton) with clubs with the least disciplinary penalty points per game played are rewarded with gift vouchers of £200 each towards new kit and equipment through Kits & Pieces Ltd.
Fair Play and respect is paramount in our National Game and this could well be the ideal opportunity for your company to put something back into the game at grassroots level and help recognise and reward these teams.
This opportunity will provide the partner with:
• Recognition as being Hampshire FA’s premier partner for fair play
• Exclusive sponsor of Fair Play Awards
• Guest passes to the Hampshire FA Senior Cup Final
• Opportunity to present prizes pitchside at Hampshire FA Senior Cup Final
• Public address announcements and exposure in Senior Cup Final programme
• Extensive website coverage through HampshireFA.com
• Website link to your website
• Full page mono advert – County FA Handbook
• Contact details listed in Networks Magazine – all issues
• Opportunity to be included in County FA mailings
• Complimentary membership of Hampshire FA Patrons Club
• Entry into a monthly draw for Portsmouth, Southampton, AFC Bournemouth and Aldershot Town match tickets
• Exclusive opportunity to be considered for FA Cup Final, Community Shield and England International match tickets
The price for this exclusive opportunity is £1,200 per year.
Opportunity – Patrons Club Member
Now in its seventh year, Hampshire FA can offer an exclusive opportunity to become a member of its Patrons Club. With over 20 companies already signed up, the Patrons Club offers a unique opportunity to access the heart of the football community in Hampshire through advertising, commercial and promotional activities direct to key stakeholders including Leagues, Clubs, Referees, Players and Volunteers.
Members of the Patrons Club also benefit from being recognised and heralded as true supporters of grassroots football and our National Game.
Patrons Club benefits include:
• Extensive website coverage through HampshireFA.com
• Website link to your website
• Opportunity to be included in a minimum of 1 mailshot during the season
• Complimentary Senior Cup Final Tickets x 5
• 2x Hospitality Lounge passes for the Senior Cup Final
• Half page colour advert – Networks Magazine (1 edition)
• Contact details listed in Networks Magazine – all issues
• Half page mono advert - Senior Cup Final programme
• Half page mono advert – all other County Cup Final programmes
• Full page mono advert – County FA Handbook
• Ball Sponsor for a nominated Hampshire FA Cup Final
• Entry into a monthly draw for Portsmouth, Southampton, AFC Bournemouth and Aldershot Town match tickets
• 10% discount on all Hampshire FA education courses
The price for this exclusive opportunity is £500 per year and we can further offer a 3 year option at £1,250 (payable in three annual instalments) which represents a cost saving of £250.
For further details on any of these packages, please contact Neil directly on 01256 853024 or via email Neil.Cassar@HampshireFA.com